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Workout on the Web: Personal Productivity Training for Journalists

This page was created for the SPJ 1/2 Day Workshop titled "Workout on the Web: Personal Productivity Training for Journalists." Using Jeteye to pull together a resource page is an example of one way journalists can use the web to increase their personal productivity. Jeteye is an example of Web 2.0 software. You sign up for account. You download an EXTENSION for your browser (Firefox is the easiest to do this with) and then when you locate a link, an image, or some text that you want to collect and organize, you click on the Jeteye icon in your brower. A sidebar opens with the Jetpak controls ready to go.

Some ways to make money with a writing and a blog


stack of moneyAngela Booth, freelance writer

To make money writing in 2006: 

1. Write for business. Writing for companies and organizations is a form of copywriting. You write: content for Web sites, marcomm (marketing communications) etc;

2. Write for yourself, as a information provider online (highly lucrative). Selling information is HUGE;

3. Write a romance or mystery novel;

4. Write blogs as a career blogger;

5. Write blogs as a blogger-entrepreneur.

Influence of blogs, MSM and the "long tail."


Another interesting item to note is the level of influence that blogs are having, especially compared with the mainstream media (MSM). This chart is somewhat biased towards western sources of the MSM, and if you see a source that is missing from this (or the next) chart, please let me know.

What is interesting is that some of the most influential weblogs are being treated in much the same way as traditional MSM, as measured by the number of bloggers who are linking to them, as shown in the chart below:

Slide0006-7

The blogs are in red, MSM in blue. What becomes more interesting to me, however, is that as you continue down the long tail of media sites, the number of blogs starts to grow - to 11 of the top 90 sites, or 12.2% of the total, especially given the budget differentials, as shown below:

Slide0007-3

Trust, reputation in "power users" changes buying habits and marketing biz


The top most trustworthy sources were also considered the top five most valuable: recommendations from friends, family and colleagues; e-mails from friends; price comparison Web sites; recommendations from professionals; and news sites. Nathan singled out online comparison shopping as a source that's unique to the Web. "This is stuff that you can't do using traditional media to the extent that you can on the Internet," she stressed. In fact, 84 percent of participants researched a future purchase on the Web, and 84 percent have made an online purchase.

These power users, who represent 31 percent of the U.S. population according to the study, differ from other consumer groups; however, they have distinctions from one another as well. The study shows that 68 percent of 16-34 year-olds use an instant messaging service, making them 25 percent more likely than 35-49 year-olds to do so. Seventy-one percent of the younger crowd manages or writes a blog, making them three times more likely to do so than their older cohorts. Forty percent of 16-34 year-olds, or about twice as many as 35-49 year-olds, belong to a social networking site. One third of the younger users have participated in peer-to-peer file sharing, compared to 12 percent of 35-49 year-olds. from http://www.clickz.com/showPage.html?page=3623147

To find this page


http://tinyurl.com/z3zft