Cheney Chronicles: CheneyChat
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Created By: fluid
Last Modified: 01/26/06
Summary: Follow Cheney as he chats with America in '04 campaign ...


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"...but not one of them was won by being sensitive."

Summary: the reptile brain

for any of our wishes

for any of our wishes

Summary: ... Here he touches the limbic region

"America has been in too many wars

Summary: FIRST: THE THINKING BRAIN (NEOCORTEX)("too many wars")
From: http://www.jeteye.com/jetpak/17531377,,,1138339612,,search,,view.html

1, Choosing a word or phrase which evokes high emotion: The GOP jumped on Kerry's use of the word "sensitive" to describe how he would handle Iraq.

1, Choosing a word or phrase which evokes high emotion: The GOP jumped on Kerry's use of the word

Summary: Cheney says: "America has been in too many wars for any of our wishes, but not a one of them was won by being sensitive," Cheney said, firing first the thinking brain ("too many wars") and then the limbic brain ("for our wishes[/hopes/ideals]"). And then he went for the reptile brain: "...but not one of them was won by being sensitive."
From: http://www.jeteye.com/jetpak/17531377,,,1138339612,,search,,view.html

Target market: American Public. Bush is falling in the polls. Cheney takes to the road to set things right. First: Reinforce your message with powerful imagery

Target market: American Public. Bush is falling in the polls. Cheney takes to the road to set things right. First: Reinforce your message with powerful imagery

Summary: Your customer may not believe there's a connection between iPod popularity and jetpaks but if you continuously connect the two, reality is not as powerful as an onslaught of powerful images
From: http://www.jeteye.com/jetpak/17531377,,,1138339612,,search,,view.html




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