Marketers Tap Into User-Generated Ads, Plan To Take Them Offline by Joe Mandese The rapid rise in user-generated content has created a new way for marketers to reach consumers, ironically via media created by consumers themselves. Now it is spawning a new way for advertisers to generate the kind of content they use to communicate with consumers: advertising. In an announcement scheduled to be made later today, a new player will unveil an ambitious plan to tap consumers to create ads for both online and traditional media outlets, displacing the role of traditional advertising agencies. While a grass roots movement toward consumer-generated ads has emerged over the past couple of years via individual consumers and marketers, the effort seeks to provide some structure for the process, giving marketers a place to interact with consumers, provide them with specs for creating their own ads, and sophisticated tools for reviewing, editing, approving and activating consumer-generated ad campaigns. - Read the whole story...

Jetpak: test by jo caudron on 05/08/2006

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Extensions are small add-ons that add new functionality to Mozilla applications. They can add anything from a toolbar button to a completely new feature. They allow the application to be customized to fit the personal needs of each user if they need additional features, while minimizing the size of the application itself.