Batelle Wed, 27 Sep 2006 18:52:53 GMT
- Tracked on August 27, 2004 08:04 AM
» Sell Side Advertising is Problematic, what we need is PremiumSpots
from ://goyami - Paid & Natural Search Engine Marketing Blog
One of our own Editors, Ross Mayfield of Corate�s Many2Many Blog wrote
an interesting article entitled "Cost per Influence" where he
postulates about a model in which companies would pay publishers based
on their ability to influence a sale. Recently... [Read More]
From:
http://battellemedia.com/archives/000844.phpnote - Wed, 27 Sep 2006 18:52:39 GMT
Sell Side Advertising: A New Model?
A while ago I read Ross Mayfield's post on "Cost Per Influence"
advertising and thought to myself "That feels important, but I don't
get it." Something was missing, or, put another way, I was missing
something. So I gave Ross a call last week and we hashed through it.
What I realized during our talk was that the premise for how he got to
the idea of CPI was, to my mind, far more interesting than CPI itself,
at least in the near term.
Allow me to explain. Ross's musings on CPI turn on the concept of "transitive advertising" - a very interesting idea that flips current advertising models upside down. In essence, this new model for online ads reverses the relationship between publishers and advertisers.
From:
http://battellemedia.com/archives/000844.php
